Qualcomm’s Mirasol display
"Qualcomm’s mirasol display technology is based on a reflective technology called IMOD (Interferometric MODulation), with MEMS structures at its core. This MEMS–based innovation is both bistable, meaning it is both extremely low power, and highly reflective, meaning the display itself can be seen even in direct sunlight. By studying and mimicking nature’s processes and structures – a field of study called biomimetics – Qualcomm engineers have developed the nature-inspired mirasol display. Humans view the world by sensing the light reflecting from various surfaces. As a result, a reflected image, from paper for instance, is more appealing and easier to view for the human eye, compared to a backlit image. Because of human perception, and mirasol displays efficient use of reflected light, the future of mobile devices is now." - http://www.mirasoldisplays.com/mobile-display-imod-technology.php?p=2&techID=32
Resources: http://www.mirasoldisplays.com/index-mirasol-display-technology.php http://www.epapercentral.com/epaper-technologies-guide#qualcomm

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